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The first call costs you nothing. Keeping your agency stuck does.
Three things I believe about agencies that will change how you lead
And change how you grow the bottom line.
01
The title is two jobs.
"Sales manager" asks one person to be a producer and a leader. When those jobs fight over the same hour, production wins every time.
02
Production is a hiding place.
A manager who's busy writing business never has to do the harder work of building a team.
03
Your manager grows before your team does.
When the manager starts leading, the producers rise to meet them.
The first call costs you nothing.Â
Your producers aren't the problem. Their week is.
Time · Leadership · Accountability · Decisions · Capacity · Growth
Your agency is established. You have a solid team and steady revenue, but growth has flattened. Your sales manager is still your top producer, the team brings the tough deals to them, and nobody owns coaching. You've tried new carriers, new leads, and new software. The issue isn't the strategy. It's that your best leader is still spending the week selling.
90 Day Intensive
Top Producer to Top Leader
What is included?
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A half-day kickoff to set your baseline and map where every producer's week goes
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Biweekly coaching for you and your manager (6 sessions)
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Monthly group coaching for your producers (3 sessions)
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The Friday scorecard: a 5-minute weekly form for every producer
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A staged plan for your manager to step back from their own book
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Simple AI tools that handle your manager's reporting and follow-up
The Guarantee
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Every producer logs their week through the Friday scorecard. We compare weeks 1 and 2 to weeks 11 and 12. If your team hasn't gained at least 20% more time on revenue-producing work (prospecting, quoting, appointments, renewal reviews, and cross-selling), I keep coaching you at no cost until it does.
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On a team of 10 producers, 20% more productive time is like adding 2 producers, with no salaries, no recruiting, and no ramp-up.
The Investment
The next 10 agencies will join Top Producer to Top Leader at $15,000. After 90 days, you can continue with leadership coaching at $2,200 a month.
Coaching Options
Other ways to work with Kevin to produce the results your business needs.
Private Leadership Coaching
Leadership Coaching
The Owners Table Mastermind
A small group of agency owners who've stepped out of production and want peers who get it. Monthly live coaching, hot seats, and Q&A.
VIP Day
A single working day with you and your sales manager. We map the manager's week, find the two biggest things keeping the agency on their shoulders, and leave with a 90-day plan.
Service 4
For agency owners with fewer than 5 producers, or owners who want 1:1 coaching on their own leadership. Twice-monthly sessions and access between sessions.
Speaking / Training
A keynote or workshop for agent associations, carrier events, and agency leadership teams on why your best producer can't also be your best leader, and what to do instead.